I build design teams—and products that make complex software feel simple .
Design and research leader with 10+ years across B2B and B2C SaaS and marketplaces. I’ve grown design functions from zero to teams of 10 and 4, and shaped complex, logged-in software used by millions: hospitality tech, marketplaces, telco self-service.
My focus is getting organisations to decide with research and data. I stay close to the craft, hands-on with experimentation, frontend and AI tools.
02.Featured work
Team: Assess, Build, Maintain, Grow
2017 - Now
Multiple Companies
Teams built from zero to 10 — reports now at Google and Toyota
Product Design Leader
03.What others think of me
He was a mentor who knew when to push me out of my comfort zone and challenge me to think bigger.
Valeria Baires Herrera
Product Designer
Roberto was my manager at GSG, and he truly took my UX skills to the next level, especially considering my strong background in UI.
He was a mentor who knew when to push me out of my comfort zone and challenge me to think bigger.
Roberto helped me understand how to blend user experience with business goals in a way that just made sense. Plus, he gave me so much advice on how to talk to other stakeholders and toughened me up when dealing with tricky situations. I owe a lot of my career growth to him.
If you're lucky enough to work with Roberto, you're in great hands.
Valeria Baires Herrera
Product Designer
He excels in aligning stakeholders with business goals, making collaboration smooth and results-driven.
Anil Coşkun
Sr. UX Researcher at Google
Roberto is an outstanding UXer! His grasp of user experience, combined with his skill in translating research into effective designs, is remarkable. He excels in aligning stakeholders with business goals, making collaboration smooth and results-driven.
Working with him has been a pleasure and a valuable learning experience.
Anil Coşkun
Sr. UX Researcher at Google
His skills helped Bunny Inc., one of our brands, become one of the leaders of the voice over industry. I learned a lot from him while we worked together.
Alexander Torrenegra
CEO at Torre
Shark at SharkTank LATAM
I met Roberto two years ago (2014) at a hackathon sponsored by our company. We were impressed by his skills! Roberto then joined the UX team. I was CEO of the company.
Roberto is very knowledgeable in the areas of UX, design, branding, and user research. His skills helped Bunny Inc., one of our brands, become one of the leaders of the voice over industry. I learned a lot from him while we worked together.
Roberto is also a great human being. He is the type of person that you want to be friends with. He is always ready for an interesting conversation about any topic, given how inquisitive he is.
Because of the above, I recommend Roberto without reservation. He would be a great asset to any company or project that can take advantage of his skills. If you need to verify this recommendation or if you have questions, please feel free to contact me at torrenegra@torre.co.
Alexander Torrenegra
CEO at Torre | Shark at SharkTank LATAM
Without a doubt one of the best UXer that I worked with and I have learned a lot from him!
Eugenio Tella
Product Manager at Google
Roberto is without a doubt one of the best UXers that I worked with and I have learned a lot from him!
Roberto has tons of hands-on experience —not only in design, he’s even able to create great dashboard. I personally loved working with him and he has shown he is able to lead people effectively and with great passion.
Don’t hesitate to contact me in case you need a personal reference
Eugenio Tella
Product Manager at Google
His passion and good eye for visual design don't stay in the way of what's best for the user. Neither data or technical topics scare him.
Luis Molina
Head of Product at Playvox
When I met Roberto at a hackathon, I immediately knew I wanted him on my team.
His methodical approach to solve problems with design was key to the success of our projects. He applies well-known theories on UX but is also up-to-date with current trends. His passion and good eye for visual design don't stay in the way of what's best for the user. Neither data or technical topics scare him.
I enjoyed our design discussions and learned a lot from him and wouldn't hesitate to work with him again, should the opportunity arises.
Luis Molina
Head of Product at Playvox
He has the ability to challenge the "conventional" and reach solutions that are as brilliant as simple.
Sofia Paganessi
Senior Lead Designer at Toyota
Roberto is not only a great designer and manager, but he has also been a mentor, helping me develop my professional skills as a UX/UI Designer.
In the time we worked together, he set new processes for the product design team, strengthened user research and design thinking throughout the whole company, and delivered user-centric projects.
He has the ability to challenge the "conventional" and reach solutions that are as brilliant as simple.
Sofia Paganessi
Senior Lead Designer at Toyota